Focus Services

The best way for Clients to learn customer opinions is to talk to customers. Focus groups offer options for getting good, descriptive information.

Focus Groups are an excellent way to help companies gain a better understanding of their marketing or public opinion issues. We use a broad range of methods and techniques for every focus groups we conduct. Each one is customized to the specific needs of our client.

SRG focus group services include:

  • Conveniently located in-house focus facility in Jackson, Mississippi
  • Excellent participant “show rate”
  • Recruiting team adheres to group specifications
  • Comfortable Client viewing room
  • Participant holding room for early arrivals
  • Off-site focus group capability (statewide and out-of-state)

  • Experienced moderators and analysts
  • Creative concept testing
  • Product testing and development
  • Corporate identify studies
  • Issue identification
  • Advertising concept tests
  • Consumer attitude and behavior
  • One-On-One interviews

SRG’s easily accessible offices are conveniently located for participants to attend from all areas of the Metro Jackson area. There is a strong rural area within 30 miles, for studies requiring rural residents.

SRG has recruited for thousands of groups. We understand the geographical and ethnicity factors that impact group dynamics. Our recruiters have a very high “show rate.”

The layout of our facility is set up for client and participant privacy. When a participant enters SRG for a group, they are checked in and led to a holding room. This room is away from the office entrance and keeps participants isolated from meeting areas. Once securely in the holding area, the participants we dismiss can leave the facility without being seen. Dismissal from this area will lessen the chance of someone speaking to other participants and compromising the study. The holding room configuration is also desirable for groups of varying ethnic, socio-economic strata and political or other dividing criteria.

Clients have two areas available for use during the groups. Our traditional viewing room holds seven comfortably. This room has audio equipment and a large two-way mirror.

For those needing a break, there is another small client area with video access to the groups. This room also makes an excellent place to set up meals, if needed. Some of Jackson’s best restaurants are nearby and arranging food is easy to do..

Integrated Marketing Research
for Informed Decisions