SRG combines all data collected into actionable items our clients can use to keep their business moving forward.

SRG provides innovative research solutions to solve your business challenges. Partnering with our clients, we help them understand business goals and prioritize what type of research can gather the information needed to reach those goals. Our services are strategically designed to put companies in the best position for success.

We offer a variety of qualitative and quantitative methods of data collection. Every research project is customized to fit the goals and objectives of each client.

Surveys can help companies access critical information which can be instrumental in maintaining a competitive advantage in the marketplace. SRG works with clients to develop survey instruments specific to individual business needs.

Our research studies include:

  • Measuring awareness and image
  • Tracking public opinion
  • Attitudinal and consumer preference
  • Benchmark issue studies
  • Market share
  • Product usage and media consumption

  • Political polls and election strategies
  • Product development (including trial and acceptance)
  • Corporate brand awareness
  • Customer satisfaction
  • Employee satisfaction

Our state-of-the-art call center has fully automated call stations with computerized survey and data collection capability. Everything about our call center was designed to allow interviewers to conduct surveys in a quiet, confidential environment and to gain the best response rates possible. This design includes workstations constructed with extra-large, high-tech, noise reduction panels and supervisors positioned in the same area as interviewers, ensuring appropriate treatment of questions. Our interviewers conduct surveys without sounding like they are in a call center environment, which could jeopardize respondent cooperation.

SRG call center services include:

  • Fully-automated call center
  • Trained, experienced interviewers
  • Continuous project supervision
  • Ci3 and WinCati software for data collection

  • Accurate Data
  • Monitored interviews
  • Sample design and control
  • Complete analysis reporting

Integrated Marketing Research
for Informed Decisions