methods



Case Histories

The following case histories provide examples of our diverse capabilities and expertise in situation-relevant problem solving. Southern Research Group's seasoned background of enables the staff to deliver the desired results under a wide variety of circumstances. Here are just a few of the numerous situations that have been presented to Southern Resarch Group in which it produced greater than expected results.



Case #1

Situation:


A nationwide health organization needed to know if their beneficiaries were knowledgeable on the latest medical issues facing the elderly.



Process:

Southern Research Group helped to organize the beneficiary list, aided in the design and implementation of the questionnaire, and conducted the surveys in 11 states with more than 16,500 respondents.


Results:

The compiled data was used to create an awareness campaign to educate beneficiaries on disease prevention.


Case #2

Situation:


A metro hospital needed to measure how satisfied recent patients were with the medical services they received.



Process:

Southern Research Group created the questionnaire and methodology design needed to obtain specific information. A quarterly tracking survey was implemented to measure customer satisfaction for several aspects ranging from the quality of care the patient received to the procedures they encountered during discharge.


Results:

This method allowed the hospital to recognize areas of superior performance while also pointing out where new procedures should be outlined and strides for improvement needed to be made.


Case #3

Situation:


A statewide non-profit organization needed a baseline survey completed in order to track ad awareness for a multimillion-dollar ad campaign.



Process:

The target market consisted of a particularly hard to reach age group of 9 to 17 year olds. Southern Research Group stepped in with a unique and innovative method of data collection. Thirty-five elementary, middle, and high schools were scheduled for block interviews. SRG crews, equipped with cellular telephones for each student, went on location at schools throughout the state. Students then used the cell phones to call our Call Center and respond to the interview.


Results:

The compiled data was used to track trends and changes in the advertising campaign.


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