Southern Research Group (SRG) is a leading marketing research and political consulting firm located in Jackson, Mississippi. The company was established in 1985 and has gained depths of experience in all business types including government agencies. The firm uses quantitative and qualitative research in a dynamic way for its customers.
SRG’s customers rely on our marketing expertise to guide market development including customer acquisition, retention, and sales increases. As a long-time leader in the marketing research industry, SRG knows that accurate information supports strong decisions. The recommendations delivered to clients are actionable and results-oriented.
Starting with client objectives, SRG designs research to provide the data analysis that will be clearly understood by the client.
- Corporate Brand Awareness
- Customer Satisfaction
- Employee Satisfaction
- Creative Concept Testing
- New Product or Service Development
- Attitude and Awareness
- Advertising Awareness and Tracking
- Benchmark Political and Issue Studies
Dan C. Davis, President
As the president and founder of SRG, Mr. Davis has more than 30 years of experience in marketing and research. With four national advertising awards and editorial features and several trade publications, he has conducted research for clients across the United States, the European Union, Mexico, and portions of Southeast Asia.
Mr. Davis has also conducted political issue campaigns on behalf of several Fortune 500 companies that involve both elections and legislative actions. Mr. Davis and the staff of SRG have experience in healthcare, banking, retail, restaurants, gaming, technology, utilities, and communications industries.