services

Marketing Research Services



Southern Research Group will tailor a research plan to fit your individual needs. Your work will be custom designed to produce results-oriented information which you can use for effective program development.

Southern Research Group offers a variety of methodologies which allow customization of the data collection process to the specific client need. These include:

Telephone Interviewing
Internet Surveys
Focus Groups
Direct Mail Surveys
Personal Interviews

Telephone Interviewing


From our fully-automated call center, we are able to conduct multiple jobs simultaneously without forfeiting quality and efficiency. Our interviewing stations utilize Ci3 Cati and CatiHelp software for data collection and sample control. Alliances with Ci3 Cati call centers across the nation provide expanded capabilities for managing even larger data collection projects.

Southern Research Group's interviewing and supervisory staff are able to maintain the highest standards set forth by the industry. SRG also has "off-site monitoring" technology that enables clients to conveniently listen in on the interview process from any location outside the company's call center.

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Internet Surveys


With Internet audiences growing and becoming more mainstream, this medium offers a vast opportunity to reach a representative portion of the public for marketing research purposes in a most efficient way. From comprehensive surveys to online discussion groups, Southern Research Group can help you design and implement surveys on-line.

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Focus Groups


Southern Research Group can design, recruit, and implement a focus group that provides you with the information you need to make crucial marketing decisions.

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Direct Mail Surveys


Let Southern Research Group design a direct mail survey that will fit your data and budget needs.

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Personal Interviews


Southern Research Group can provide a range of personal interview services from a mall setting to the professional business office.

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