Public policy campaigns are more than letters to the editor or infrequent public rallies on the state capitol steps. Today, successful policy campaigns are high-tech, organized efforts that employ trained field directors, networks of supportive constituencies and education programs.

Southern Research Group can tailor a winning campaign for your candidate or issue. Our seasoned staff and expansive knowledge of the intricacies of political campaigns ensures success at the polls.

Polling
Grassroots Organization
Media Production
Media Targeting
Voter ID/GOTV

Polling


SRG research services include benchmark surveys, tracking surveys and focus groups. We determine what issues are important to voters and what issues will motivate them to go to the polls. We then develop a message, target media, detect weak or strong areas in the demographic and geographic segments and develop campaign strategies.

Top


Grassroots Organization


SRG will design a detailed grassroots plan that is unique to the situation at hand. Our experienced and skilled staff will work with the campaign to ensure this plan culminates with voters going to the polls on election day.

Top


Media Production


SRG staff members have a wide variety of experience in media, from newspaper editors to television production to campaign spokespeople. Regarding paid media, SRG works with an award-winning creative team to develop and implement a direct mail, television and/or radio plan that concentrates on message and target audiences.

Top


Media Targeting


The best media presentation or direct mail is of little value if it is not seen by the voters who make a difference. Therefore it is vital to use experienced people who know how to put your message in the right place at the right time. SRG's expertise in direct mail and paid earned media, coupled with extensive research and state-of-the-art media strategies, will place your message before the voters in an effective and cost efficient manner.

Top


Voter ID/GOTV


A voter identification program is critical to the success of any campaign and complements the grassroots effort. Identification is handled through SRG's computerized telephone call center. During the turnout phase, all favorable voters are called to remind them to vote.

Top


©2000 Southern Research Group. All Rights Reserved.

Feedback  |  Privacy