Full Service
Marketing Research
"Fortune cookies tell you what you want to hear.
Solid research tells you what you need to hear."
"Fortune cookies tell you what you want to hear.
Solid research tells you what you need to hear."
Southern Research Group is a full-service marketing research and consulting firm specializing in consumer and healthcare related opinion research.
Since 1985, we have conducted thousands of marketing research projects including health-related telephone interviews, consumer telephone surveys, direct mail surveys, focus groups, on-site intercept interviews, internet surveys, and one-on-one interviews. We work for a variety of clients, both in the public and private sectors.
Through the marketing research process, you can gather data from a sample of the population and create useful information to guide your business decisions. Many companies use this information to re-orient their advertising or revamp the way they look at doing business.
Southern Research Group will tailor a research plan to fit your individual needs. Your work will be results-oriented information designed to produce effective program development and evaluation.
Evaluate how effective your current advertising is with an audience or how people remember your company by "name." Test future advertising campaigns to see the audience's reaction.
Get a complete breakdown of how you compare to your competitors. Seize opportunities not utilized by the competition and act on positive points that are not being leveraged.
Understand the segmentation of your customer base or market. Gain valuable insight into the habits of existing customers or the market in general.
An anonymous way for companies to have their products or services rated or "shopped." Enables businesses to improve their sales force, upgrade facility, and streamline operations.
Determine customer perceptions and attitudes about the quality of service or product they receive. Know your customers' requirements and expectations to make better business decisions.
Gauge the "pulse" of the work force. This information has been utilized to either boost productivity or address internal issues within organizations.
Explore what will happen as a new market is developed. Justify expansion to additional services or concerned corporate offices with solid data.
The most cost-effective way of ensuring your database is relevant and current. Append lifestyle, demographic and purchasing data to better understand your customers.
Expert design of research instruments tailored to your specific objectives, ensuring you gather the most actionable and meaningful data possible.
Various methods of market research are used to find out information about existing or potential markets, customer needs, competitors, market trends and customer satisfaction.
Professional telephone-based data collection conducted from our fully-automated call center with CATI software and trained interviewers.
Carefully designed mail surveys that reach targeted populations, providing quantitative data for comprehensive analysis.
Online survey instruments designed for maximum response rates, leveraging digital platforms to reach diverse audiences efficiently.
In-depth personal interviews providing rich qualitative data and deeper insights into consumer attitudes and behaviors.
Anonymous evaluation of products or services across the United States, providing an outsider's perspective on your business operations.
Moderated group discussions in our professional focus group facility, complete with observation room and recording capabilities.
SRG operates from a professional office environment equipped with the latest technology and comfortable spaces for all research activities.
Able to conduct multiple jobs simultaneously without forfeiting quality and efficiency. Our interviewing stations utilize C3 CATI and CatiHelp software for data collection and sample control.
Supervisory staff maintains the highest standards set forth by the industry, ensuring quality in every project we undertake.
Professional focus group room with comfortable seating, a dedicated viewing room with one-way mirror, and a separate holding room for participants.
Our clients come from a broad base of industries and organizations from healthcare, foodservice, telecommunications, transportation, advertising agencies, media entities, gaming corporations, the legal community, and government agencies.
Ready to learn more about how market research can benefit your organization? Get in touch with us today.