Focus Services

SRG combines all data collected into actionable items our clients can use to keep their business moving forward.

Focus Groups are an excellent way to help companies gain a better understanding of their marketing or public opinion issues. We use a broad range of methods and techniques for every focus groups we conduct. Each one is customized to the specific needs of our client.

SRG focus group services include:

  • Conveniently located in-house focus facility in Jackson, Mississippi
  • Client viewing room
  • Recruiting team recruits to group specifications
  • Off-site focus group capability
  • Experienced moderators and analysts
  • Excellent participant "show rate"
  • Product testing and development
  • Corporate identify studies
  • Issue identification
  • Advertising concept tests
  • Consumer attitude and behavior
  • Candidate and political studies
  • One-On-One Interviews

Integrated Marketing Research
for Informed Decisions