SRG combines all data collected into actionable items our clients can use to keep their business moving forward.
Focus Groups are an excellent way to help companies gain a better understanding of their marketing or public opinion issues. We use a broad range of methods and techniques for every focus groups we conduct. Each one is customized to the specific needs of our client.
SRG focus group services include:
- Conveniently located in-house focus facility in Jackson, Mississippi
- Client viewing room
- Recruiting team recruits to group specifications
- Off-site focus group capability
- Experienced moderators and analysts
- Excellent participant "show rate"
- Product testing and development
- Corporate identify studies
- Issue identification
- Advertising concept tests
- Consumer attitude and behavior
- Candidate and political studies
- One-On-One Interviews