About Us

Starting with client objectives, SRG designs research to provide the data analysis that will be clearly understood by the client.

Southern Research Group (SRG) is a full-service marketing research and consulting firm specializing in consumer and healthcare-related opinion research. Established in 1985 and based in Jackson, Mississippi, SRG is a long-time leader in the marketing research industry. We have successfully conducted thousands of surveys for businesses, not-for-profit organizations, state and county governments.

SRG knows that accurate information supports strong decisions. We offer a complete range of services using quantitative and qualitative research and analytics.

We are recognized by our commitment to provide results that are reliable, practical tools for decision-making.

Our staff includes veterans of the supervisory and analysis process, and a well-trained, motivated and tightly monitored telephone interviewing and recruiting staff. Together, we work to provide recommendations that meet the needs of our clients.

Executive Leadership

Dan C. Davis, President

As the president and founder of SRG. Mr. Davis has more than 30 years of experience in marketing and research. With four national advertising awards and editorial features in several trade publications, he has conducted research for clients across the United States, the European Union, Mexico, and portions of Southeast Asia.

Integrated Marketing Research
for Informed Decisions